Clause Guide
Publicity Clause clause: meaning, risks, and what to negotiate
Sets rules for using names, logos, case studies, and public statements about the relationship.
What it means
Publicity rights can affect branding, confidentiality, launch timing, and whether a party can publicly name the other as a customer or partner.
Common risks
3 risks identifiedYour name or logo may be used without proper approval.
Announcements may be made at the wrong time.
Case studies may disclose commercially sensitive information.
What to check before signing
ChecklistCan either party use the other's name or logo?
Is prior written approval required?
Are press releases, testimonials, and case studies covered?
Negotiation ideas
ActionableRequire prior written approval for publicity use.
Limit use to agreed formats or channels.
Allow logo use only if that is commercially acceptable.
Example clause
Neither party may issue any press release or use the other party’s name, logo, or trademarks in publicity materials without prior written consent, except as expressly permitted in this Agreement.
Frequently asked questions
1 questionsWhat is a publicity clause?
It is a clause controlling whether and how one party can publicly reference the other.
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